Content Strategist · São Paulo, Brazil
Turning complex ideas into high-impact narratives — across social media, editorial content, internal communications, and brand storytelling.
I'm a Content Strategist and Brand Storyteller with over five years of experience building content ecosystems that connect brands to their audiences.
My work spans social media growth, scriptwriting for million-view YouTube documentaries, SEO editorial strategy, corporate events, and internal communications for large organizations. I'm drawn to projects where stories create real cultural or commercial impact.
I've worked with brands including Porto Seguro, Cultura Inglesa, Neoenergia, Eduzz, and NovaBrasil FM. Based in São Paulo, fluent in English (C1), and open to remote opportunities globally.
Co-created and scripted a multi-week, multi-format initiative spanning internal video series, weekly email manifesto, and a public video-manifesto — unifying 16 companies across an international corporate network around a shared cultural message.
Wrote ~30 scripts for documentary-style YouTube videos on economics, business, and tech. Applied narrative simplification to make complex subjects compelling for mass audiences.
Managed LinkedIn and Instagram strategy over two years (2023–2025) for an international business network with presence in 8 countries, building a consistent editorial calendar, adapting tone across B2B and B2C audiences, and producing ~3 posts/week with original copywriting and creative direction.
Led editorial team and drove SEO content strategy for a high-traffic cultural publication. Produced articles consistently ranking #1 on Google — including a piece on The Simpsons that stayed first position for months and reached millions of views.
Part of the team responsible for full communications strategy of two flagship Biosphera events: from LP production, email marketing, and live broadcast operations to post-event press amplification — resulting in Propmark print coverage and new commercial opportunities.
Solo real-time social media coverage of a 4-day innovation and entrepreneurship festival in Santa Rita do Sapucaí — producing Instagram Stories and posts in-the-moment for 6 executive speakers from the Biosphera group.
My professional background is rooted in Portuguese — the language in which I built an SEO career, led editorial teams, and scripted content that reached millions. These articles are where I bring that same strategic thinking into English: same frameworks, same standards, different language.
Open to remote opportunities in content strategy, brand communications, and digital storytelling — globally.